Target User Group: elderly and people with mobility impairments
User Persona 1
Name: Kim Sang-woo
Age: 72 years old
Occupation: Retired
Location: Jongno-gu, Seoul, South Korea
Interests/Hobbies:
Going for walks in the park
Playing traditional Korean board games with friends
Reading books and newspapers
Listening to traditional Korean music
Personality:
Reserved and somewhat introverted
Takes pride in his Korean heritage and culture
Values family and spending time with loved ones
Has a strong work ethic and sense of duty
Technology Usage:
Uses a smartphone for basic communication with family and friends, but can't understand most of its functions
Prefers traditional Korean board games over digital games
Uses a computer to read news and browse the internet, but not very proficient with it
Goals and Motivations:
To maintain good health and stay active
To pass on his knowledge and traditions to younger generations
To stay connected with family and friends, both in person and through technology
To learn more about Korean history and culture
To find purpose and meaning in his retired life.
Kim Sang-woo is a 72 years old man who has difficulty crossing the crossroad in the given time frame. Lives with his wife as his children have grown up and moved out. Hence, he does not have guardians to assist him walking. He goes outside alone to visit government offices, banks, and hospitals. He also goes out for a walk, to buy food, and to socialize in senior centers. He is becoming more hesitant to go outside for leisure activities because he is afraid of cars that could hit him while he hasn’t finished crossing the crossroad. He is unfamiliar with technology and devices. He is only confident in sending and receiving messages.
User Persona 2
Name: Choi Jin-young
Age: 35 years old
Occupation: Marketing Manager
Location: Gangnam-gu, Seoul, South Korea
Mobility Impairment: Jin-young has a spinal cord injury and uses a wheelchair to get around. She is unable to walk and has limited upper body mobility.
Interests/Hobbies:
Going to exhibitions and museums
Taking pictures of landscapes in South Korea
Personality:
Jin-young is a determined and resourceful person who is not afraid to speak up for herself.
She is an advocate for disability rights and is actively involved in community organizations that promote accessibility and inclusion.
She is also a creative person who loves art and design, and enjoys attending art exhibits and cultural events.
Technology Usage:
Jin-young uses a motorized wheelchair to get around, which is equipped with a joystick control system that allows her to move in different directions.
She also has a smartphone with a range of accessibility apps that help her navigate the city, such as GPS mapping tools that identify accessible routes, and apps that connect her with ride-sharing services that offer wheelchair-accessible vehicles.
Goals and Motivations:
Jin-young is an independent person who values her freedom and wants to be able to move around the city with ease.
She wants to be able to get to work, run errands, and socialize with her friends without worries.
She is looking for tools and resources that can help her navigate the city more efficiently and safely.
Due to her mobility impairment, Jin-young finds it difficult to cross the road in time before the pedestrian signal changes. She often struggles to maneuver her wheelchair over uneven surfaces and curbs, which can cause her to take longer to cross the road. She also needs to ensure that the curb cuts and sidewalks are accessible and free from any obstacles that could impede her progress.
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